Phani Marupaka

Building AI systems that enterprises actually deploy.

14+ years across engineering, product, sales, and strategy. I architect AI systems, position them for market, and scale them inside regulated environments.

UIUC
MBA · University of Illinois, Urbana-Champaign

Chicago, IL, USA · Jan 2020 – Jun 2021

BITS Pilani
CS Engineering · BITS Pilani

Dubai, UAE · Jun 2008 – Jun 2012

14+

Years Experience

$18M+

Revenue Driven

26+

Projects Shipped

40+

Enterprise Clients

11

Countries

What I Bring to Your Team

Select the role you're hiring for.

I architect production-grade agentic AI systems with guardrails, evals, and safety rails — inside regulated banking environments. 26+ shipped projects spanning multi-agent orchestration, voice intelligence, multimodal pipelines, and decision infrastructure.

26+

Projects Shipped

$475K

Annualized Savings

17

AI Agents Productionized

  • Production AI deployments inside regulated BFSI infrastructure at Zeta
  • 26+ deep engineering projects on frontend + backend shipped
  • Hackathon-winning guardrail frameworks for enterprise AI
Agentic AIMCPLangGraphRAGAzure AITypeScriptPython

Expertise

AI & Systems

Agentic AIMCPLangGraphSemantic KernelRAGAzure AILLM OrchestrationVoice AIAgentOpsMultimodalOllamaLlama 3.1–3.3OpenAI GPT-3.5–5.4Claude Sonnet/Opus 4.5–4.6Gemini 3.1–3.5CodexClaude CodeCursorWindsurfAntigravityLovableCanva AISupabaseHugging FaceWeights & BiasesLangSmithPineconeWeaviateChromaDBOpenRouterReplicateVercel AI SDKPrompt EngineeringFine-TuningRLHF

Engineering

TypeScriptPythonNode.jsNext.jsReactPostgreSQLKafkaDockerAWSAzure

Business & GTM

Enterprise SaaSB2B SalesGTM StrategyProduct MarketingRevenue GrowthCompetitive IntelPricing & PackagingDeveloper Experience

Leadership

0→1 BuildTeam ScalingStartupsManagement ConsultingCross-functionalGlobal Expansion

Career Journey

Entrepreneur

2012–2015

Startups in Dubai & Doha

Sales Leader

2015–2018

$18M revenue, 25+ team

Enterprise GTM

2018–2021

40+ clients, 11 countries

Product & DevX

2021–2023

35+ analyst recognitions

AI Architect

2023–Present

Agentic AI in banking

How I Think

Mental models I bring to every project.

🧠

Systems First

Turn ambiguity into structured objects. Model the domain before writing the code.

🛡️

Guardrails Over Hype

Observable. Auditable. Cost-aware. Deterministic. Ship AI that survives compliance.

Decision Velocity

MTTR, turnaround time, adoption, cost efficiency — speed of good decisions is the real KPI.

🧩

Generalist Leverage

Six functional domains. Multiple industries. Fast pattern recognition across boundaries.

📖

Data + Storytelling

CS foundation + MBA lens → technical depth translated into business conviction.

What Colleagues Say

12 recommendations from people I've worked with.

Phani has been a very reliable sincere and hard working colleague. Any task assigned to him will be completed on time and will meet the organization expectations. He's proven himself as a successful sales and BD person at Tracxn on multiple occasions. His attitude at work has always been extremely professional.

IF

Ibrahim Faruqi

Multi-stage Investing at Bessemer Venture Partners

Working alongside Phani's team as a consultant is a standout experience. Phani is an exceptional leader who seamlessly manages several complex, multi-layered projects. He doesn't just manage tasks; he orchestrates success by pushing his team to embrace cutting-edge technologies and 'out-of-the-box' thinking.

TQ

Taher Quresh Ghadiali

Frontend Architect | Consultant

His ability to be an all-rounder and his "get things done" attitude have truly inspired me and shaped the way I work. He's one of the few people who can seamlessly talk about AI, religion, world affairs — anything under the sun. He has been, and always will be, a mentor to me.

TJ

Tharun Jagadeesh

Program @Zeta (Directi) | CSM, SAFe

Phani is a tech savvy SaaS expert, well versed in complex collaborative sales and would be an asset to any team that is looking for a hard working self starter. A fast learner with top notch communication skills, Phani continually impressed me with his ability to find and close new business opportunities.

T(

Tony (Marc Anthony) Nisam

Fleet Electrification | EVs | eMobility | BD

Phani is one of the most valuable people I have ever worked with. He is always punctual, his knowledge is vast and thorough. He possesses a winning combination of solid tech skills and business sense. He definitely shines in a busy environment.

SH

Saqib Hussain

Product | Design | Strategy | SaaS | AI

Phani has come across as a diligent product marketer who is passionate about his craft. He has consistently put in the hours and effort to ensure that his deliverables are to the point and relevant for our Sales team members. I'm sure he will add value to any organization that is lucky to have him.

AS

Aditya Sanyal

Marketing | Analytics | AI | Banking | B2B

Phani's ability to work in a matrix environment and to wear different hats in any given situation is commendable. He goes above and beyond call of duty, meeting all deadlines including the impromptu ones. His due diligence results always proved to be exceptional.

ST

Shanta Thoutam, Ph.D.

Innovation Enabler, Former CIO of Telangana

Phani handled the prospects really well, giving the analyst team ample space and independence to carry out the requests, which in turn returned positive results for the company.

DD

Deepjyoti Deb

Analytics @ MoEngage | Ex-Amazon, Flipkart

Phani is a very diligent and resourceful sales professional. He possess exemplary sales and business acumen and his incomparable competitive and instinctive approach towards a business project makes him a great colleague to work with. He also happens to be a great co-worker, willing to help selflessly.

AR

Abhishek Raha

Head of Global BD @ Bristlecone

I worked with Phani from an early stage at Tracxn. He is a dedicated, goal-focussed and streetsmart sales guy. We worked on multiple client engagements with global VCs/IBs and his client engagement skills were pivotal in successfully pulling them off.

PS

Prajwal Savanam

Sustainability Advisory @ EY | NUS MBA

I have observed Phani as a very creative, sincere and committed student, having similar attitude towards management as a subject of study and practice. He has always displayed eagerness to learn, initiative to participate and inquisitiveness towards research.

DT

Dr. Tanmay Panda

Professor, Business

Phani had worked on a thesis paper in the area of CSR under me which was accepted at the ICBMIS 2012 conference in Singapore. He has the ability to envision the end of a project and then work towards completion of his tasks in a timely and organized manner.

PM

Pushkala Muralidharan, PhD.

'I touch the future... I teach'

Phani has been a very reliable sincere and hard working colleague. Any task assigned to him will be completed on time and will meet the organization expectations. He's proven himself as a successful sales and BD person at Tracxn on multiple occasions. His attitude at work has always been extremely professional.

IF

Ibrahim Faruqi

Multi-stage Investing at Bessemer Venture Partners

Working alongside Phani's team as a consultant is a standout experience. Phani is an exceptional leader who seamlessly manages several complex, multi-layered projects. He doesn't just manage tasks; he orchestrates success by pushing his team to embrace cutting-edge technologies and 'out-of-the-box' thinking.

TQ

Taher Quresh Ghadiali

Frontend Architect | Consultant

His ability to be an all-rounder and his "get things done" attitude have truly inspired me and shaped the way I work. He's one of the few people who can seamlessly talk about AI, religion, world affairs — anything under the sun. He has been, and always will be, a mentor to me.

TJ

Tharun Jagadeesh

Program @Zeta (Directi) | CSM, SAFe

Phani is a tech savvy SaaS expert, well versed in complex collaborative sales and would be an asset to any team that is looking for a hard working self starter. A fast learner with top notch communication skills, Phani continually impressed me with his ability to find and close new business opportunities.

T(

Tony (Marc Anthony) Nisam

Fleet Electrification | EVs | eMobility | BD

Phani is one of the most valuable people I have ever worked with. He is always punctual, his knowledge is vast and thorough. He possesses a winning combination of solid tech skills and business sense. He definitely shines in a busy environment.

SH

Saqib Hussain

Product | Design | Strategy | SaaS | AI

Phani has come across as a diligent product marketer who is passionate about his craft. He has consistently put in the hours and effort to ensure that his deliverables are to the point and relevant for our Sales team members. I'm sure he will add value to any organization that is lucky to have him.

AS

Aditya Sanyal

Marketing | Analytics | AI | Banking | B2B

Phani's ability to work in a matrix environment and to wear different hats in any given situation is commendable. He goes above and beyond call of duty, meeting all deadlines including the impromptu ones. His due diligence results always proved to be exceptional.

ST

Shanta Thoutam, Ph.D.

Innovation Enabler, Former CIO of Telangana

Phani handled the prospects really well, giving the analyst team ample space and independence to carry out the requests, which in turn returned positive results for the company.

DD

Deepjyoti Deb

Analytics @ MoEngage | Ex-Amazon, Flipkart

Phani is a very diligent and resourceful sales professional. He possess exemplary sales and business acumen and his incomparable competitive and instinctive approach towards a business project makes him a great colleague to work with. He also happens to be a great co-worker, willing to help selflessly.

AR

Abhishek Raha

Head of Global BD @ Bristlecone

I worked with Phani from an early stage at Tracxn. He is a dedicated, goal-focussed and streetsmart sales guy. We worked on multiple client engagements with global VCs/IBs and his client engagement skills were pivotal in successfully pulling them off.

PS

Prajwal Savanam

Sustainability Advisory @ EY | NUS MBA

I have observed Phani as a very creative, sincere and committed student, having similar attitude towards management as a subject of study and practice. He has always displayed eagerness to learn, initiative to participate and inquisitiveness towards research.

DT

Dr. Tanmay Panda

Professor, Business

Phani had worked on a thesis paper in the area of CSR under me which was accepted at the ICBMIS 2012 conference in Singapore. He has the ability to envision the end of a project and then work towards completion of his tasks in a timely and organized manner.

PM

Pushkala Muralidharan, PhD.

'I touch the future... I teach'

Live Websites

Projects you can try right now — deployed and running.

View all projects →
C
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Cortex

Live

Universal context engine — compiles a single .cortex/ config into native files for 9 AI coding tools, so your repo context stays DRY.

Developer ToolsAI ContextConfig Management
D
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Video-to-negotiation intelligence — converts recorded calls and demos into structured deal insights, objection maps, and coaching signals.

Sales IntelligenceVideo AINLP
E
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The coordination layer enterprises need when AI agents outnumber humans — orchestrates tools, enforces handoffs, and keeps workflows deterministic.

Agent OrchestrationMulti-AgentTool Coordination
E
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Compresses months of GenAI evaluation into one console — 5 specialized agents that align platform, cost, risk, and launch strategy for banking.

Multi-AgentBanking AIStrategy Console
Z
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ZIMA

Live

Full-stack autonomous marketing agency — AI agents that plan, create, distribute, and analyze marketing campaigns end-to-end.

Marketing AIMulti-AgentLangGraph

Featured Projects

26+ projects spanning AI agents, voice systems, enterprise platforms, and more.

Explore all on GitHub →
🤖 AI Agents & Orchestration🎙️ Voice & Multimodal AI🏦 Enterprise & Banking📊 Data & Decision Systems🔒 Security & Compliance🛠️ DevTools & Platforms

The coordination layer enterprises need when AI agents outnumber humans — orchestrates tools, enforces handoffs, and keeps workflows deterministic.

Agent OrchestrationMulti-AgentTool CoordinationEnterprise WorkflowsTypeScriptFull-Stack

Vexa

▶ Video Demo

What if your phone screened calls the way a chief of staff screens meetings — intent detection, live transcripts, preference learning, multilingual.

Voice AISTT/TTSIntent DetectionTool CallingEscalation SafetyTelephony Workflows

Compresses months of GenAI evaluation into one console — 5 specialized agents that align platform, cost, risk, and launch strategy for banking.

Multi-AgentBanking AIStrategy ConsoleDecision SystemTypeScriptNext.js

Nyx

🏆 Hackathon Winner

Proof that enterprise AI is constraint design, not prompt cleverness — guardrails, scoped tools, and auditable actions under BFSI rules.

Agentic AITool CallingRBACPII SafetyEvalsAuditability

TemporalOS

🆕 Latest

Meetings produce decisions, not recordings — converts any call or demo into structured, searchable, machine-readable intelligence.

Meeting IntelligenceAudio ProcessingLLM ExtractionStructured OutputPythonWorkflow Automation

Work With Me

I help companies design, build, and go-to-market with AI-native systems. Open to full-time roles, consulting, and collaboration.